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Focused Interview

About The Book

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

About The Author

Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994.

Product Details

  • Publisher: Free Press (May 1, 1990)
  • Length: 200 pages
  • ISBN13: 9780029209868

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