About the Book

From the company behind The 7 Habits of Highly Effective People and The 4 Disciplines of Execution comes a groundbreaking guide that reveals how high expectations and building trust work together to drive sustained, exceptional results—without burnout.

Most leaders believe they have to choose between driving results and supporting their people. Expect a Lot, Care a Lot shows how the best leaders do both at the same time.

Grounded in research across sixty countries and refined through thousands of real-world implementations, the authors introduce six critical practices that consistently move teams into the highest levels of engagement and performance.

These six practices show leaders how to:

• Align purpose and performance so people know what matters—and why
• Communicate as a coach to unlock ownership and capability
• Delegate in ways that build capacity, not dependency
• Use feedback as daily fuel for growth and results
• Manage energy as a renewable asset, not something to expend
• Turn one-on-ones into the engine of trust, clarity, and accountability

Practical, repeatable, and grounded in how work actually gets done, each practice translates directly into everyday leadership behavior. Whether you lead a small team or a global organization, Expect a Lot, Care a Lot offers a clear, proven system for driving performance while strengthening the people who make it possible.

About the Authors

Travis Rust

Patrick Leddin, PhD, is a New York Times bestselling author, former US Army Airborne Ranger, professor at Vanderbilt University, entrepreneur, and FranklinCovey Senior Consultant who helps leaders turn uncertainty into momentum.

Travis Rust

Jennifer Colosimo is a bestselling author, former global executive, and FranklinCovey Senior Consultant who helps organizations turn leadership principles into lasting impact.

Travis Rust

Victoria Roos Olsson is a bestselling author, leadership expert, and FranklinCovey Senior Consultant with three decades of global experience who helps leaders build teams that get remarkable results without burning out.

Travis Rust

Doug Faber is a former CEO, entrepreneur, executive coach, and FranklinCovey VP of Executive Performance who helps senior leaders build trust, align culture, and deliver results.

Product Details

  • Publisher: Simon & Schuster (October 6, 2026)
  • Length: 320 pages
  • ISBN13: 9781668264065

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Raves and Reviews

“Caring is at the heart of leading bigger. The coauthors of Expect a Lot, Care a Lot understand that. They offer a grounded, practical framework for leaders who believe high expectations and genuine care aren’t in conflict, but are in fact inseparable. You don’t keep the bar steady to ensure your people’s comfort; you raise it—and in doing so, you unlock the kind of performance that transforms results, teams, and careers.”—Anne Chow, former CEO, AT&T Business and bestselling author of Lead Bigger

Expect a Lot, Care a Lot is a practical guide for navigating today’s data-driven, connected world. Paired with the 6 Critical Practices course, it provides a clear framework for building high-performing teams while ensuring we never lose sight of the human side of leadership. Across Epsilon, we’re already seeing this come to life. Leaders are bringing a level of personalization to how they lead that reflects the same individual-level understanding we provide to our clients through data and identity.”—Laurie Fry, Chief Talent Officer, Epsilon

“In today’s world, disruption is constant and pressure is everywhere. The teams that win are led by people who expect excellence and genuinely care about the people delivering it. Expect a Lot, Care a Lot gives leaders a powerful road map for creating high-performing teams that stay moti-vated, resilient, and focused on results.”—James Patterson, world’s bestselling author and coauthor of Disrupt Everything and Win

"Expect a Lot, Care a Lot lays out a practical, principled path for leaders who want to drive results without losing their humanity and humility in the process. The 6 Critical Practices are exactly that: a tangible and actionable framework that today’s leaders need to optimize talent and performance.”—Harsha Rodrigues, EVP, Regional Client Services, Women’s World Banking

“High-performing teams don’t happen because leaders demand more, they happen when leaders cocreate a culture of trust, candor, and authen-tic connection that encourages everyone to Co-Elevate each other. Expect a Lot, Care a Lot is a practical and timely guide for leaders who are ready to stop managing performance and start unleashing it.”Keith Ferrazzi, New York Times #1 bestselling author. Never Eat Alone; Never Lead Alone

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