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Elevate and Dominate
21 Ways to Win On and Off the Field
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About the Book
From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders—Pro Football Hall of Famer, multi-sport legend, and one of the most electrifying figures in sports—comes a powerful motivational playbook on leadership, mindset, and winning in every area of life.
A natural-born leader, Sanders shares twenty-one principles for success drawn from his extraordinary journey—from being raised by a hardworking single mother to achieving greatness in both the NFL and MLB, and ultimately becoming a Division I head football coach.
With trademark confidence, discipline, and faith, Coach Prime reveals how to thrive under pressure, outwork the competition, and stay focused on your purpose. Through personal stories and hard-earned lessons, he offers practical strategies for overcoming adversity, building resilience, and leading with integrity.
More than a sports memoir, this inspiring guide delivers actionable advice for success in business, relationships, parenting, and personal growth—showing you how to elevate your mindset, maximize your potential, and dominate in life.
A natural-born leader, Sanders shares twenty-one principles for success drawn from his extraordinary journey—from being raised by a hardworking single mother to achieving greatness in both the NFL and MLB, and ultimately becoming a Division I head football coach.
With trademark confidence, discipline, and faith, Coach Prime reveals how to thrive under pressure, outwork the competition, and stay focused on your purpose. Through personal stories and hard-earned lessons, he offers practical strategies for overcoming adversity, building resilience, and leading with integrity.
More than a sports memoir, this inspiring guide delivers actionable advice for success in business, relationships, parenting, and personal growth—showing you how to elevate your mindset, maximize your potential, and dominate in life.
About the Author
Photograph by Jonathan Mannion
Deion “Coach Prime” Sanders has redefined coaching and leadership, most currently at the University of Colorado. As the only player in sports history to play in a Super Bowl and the World Series, he has transformed his athletic prowess and vision into that of an elite-level coach and mentor. Prior to his time in Boulder, he led Jackson State University to two SWAC Championships, receiving SWAC Coach of the Year honors. He is a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and an eight-time Pro Bowler. Coach Prime is a cultural icon, sports legend, innovative coach, successful entrepreneur, and father of five children.
About the Reader
Photograph by Jonathan Mannion
Deion “Coach Prime” Sanders has redefined coaching and leadership, most currently at the University of Colorado. As the only player in sports history to play in a Super Bowl and the World Series, he has transformed his athletic prowess and vision into that of an elite-level coach and mentor. Prior to his time in Boulder, he led Jackson State University to two SWAC Championships, receiving SWAC Coach of the Year honors. He is a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and an eight-time Pro Bowler. Coach Prime is a cultural icon, sports legend, innovative coach, successful entrepreneur, and father of five children.
Product Details
- Publisher: Simon & Schuster Audio (March 12, 2024)
- Runtime: 9 hours and 5 minutes
- ISBN13: 9781797176611
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