DIY Public Relations

Telling Your Story on a Zero-Dollar Budget

Published by Quill Driver Books
Distributed by Simon & Schuster

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About the Book

The Mafia comes to Comic-Con in this fast-paced suspense caper and outrageous pop culture satire. Joey Volpe hit the high watermark of his acting career when he played a small role as a mobster on The Sopranos. If you blinked, you missed it. But now he’s unemployed, broke, and forced to make a living by signing autographs at pop-culture fan conventions, or “Fan-Cons,” for $35 a pop. His lack of income, along with his chronic womanizing, has put his marriage at risk, too. But Joey’s life gets even worse when real mobster Tony Rosetti shows up in the autograph line with a plan to rob the next Fan-Con―an offer Joey can’t refuse. When the heist goes awry, Joey has a beef with Rosetti and two long years to plan. Partnered with a smooth-talking con man, Joey is using all his acting skills on new projects: Revenge. Money. And saving his marriage.

About the Author

Dan Shortridge is a communications and marketing consultant with more than 20 years of experience in the trenches of local public relations and daily newspaper journalism. He has worked for state and local government agencies, helping support private businesses and regional nonprofit organizations, and as an agency consultant. He’s also managed communications and marketing for a countywide school district. 

Before moving into public relations, Shortridge worked for 11 years as a reporter, copy editor, and designer at newspapers in Delaware, Maryland, and Ohio. A national award-winning reporter, he was part of a team that won a national Sigma Delta Chi award for Public Service Journalism from the Society of Professional Journalists and was an Ochberg Fellow with the Dart Center for Journalism and Trauma. His writing on crisis communications, social media marketing, and recruitment marketing have been published in national B2B magazines and statewide business publications. Shortridge is also the co-author of several local-interest travel and history books. He resides in Delaware. His website is danshortridge.com.

Product Details

  • Publisher: Quill Driver Books (April 1, 2019)
  • Length: 280 pages
  • ISBN13: 9781610354035

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