Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
Understand client requests from a business perspective
Build a strategic framework to inspire visual concepts
Increase your relevance in an evolving industry
Redesign your portfolio to showcase strategic thinking
Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
"This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource." --Jacob Cass, Brand Identity Consultant and Founder of Just Creative
"If Davis' book isn't the best book written for strategists, it is waaaaaay up there. Last time I liked a strategist's book this much was Steel's Truth, Lies, and Advertising." --Luke Sullivan, Author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
“Creatives are often pigeonholed by our industry as just “artists”. But not if we all read this book. Finally there’s an in-depth guide to help designers, copywriters and others infuse strategic business-thinking into every piece of creative work” --Pete Barry, Creative Director and Author of The Advertising Concept Book
"Every designer/creative should have Creative Strategy and The Business of Design as a cornerstone in their reference library. This is a great book because it's concise without lacking, thorough and to the point, and an easy read that I'll be referencing again and again." --Glenford Laughton