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Competitive Intelligence

How To Gather Analyze And Use Information To Move Your Business To The Top

About The Book

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success.

Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top is a practical guide to turning raw information into priceless knowledge and winning business strategy.

About The Author

Larry Kahaner is an American journalist, author, ghostwriter and former licensed private investigator.

Product Details

  • Publisher: Touchstone (February 11, 1998)
  • Length: 304 pages
  • ISBN13: 9780684844046

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