“This book goes beyond brilliant marketing. Hengel calls us to step up and into taking bold action, to invest in those big moves that propel us forward and ahead of our competition. Reading these pages is like entering into a vast supermarket. You’ll find on each page a rich variety of quality for every leader hungry to savor the satisfying taste of scalable, profitable growth and richer organizational vitality.” —Jay Steven Levin, principal, WinThinking

“Chuck Hengel was one of the early pioneers of direct response radio before entering TV. He’s well known for developing innovative strategies and one-of-a-kind solutions that continue to be widely used today. Chuck is a visionary in this industry, yet highly approachable, working tirelessly to establish Marketing Architects as one of the most respected leaders in this business.” —Colleen Szot, member of the Direct Response Hall of Fame

“Hengel asked the right questions to turn TV advertising’s traditional process on its head. A must-read for anyone looking for a better way to grow their business.” —Gary B. Cohen, managing partner, CO2 Partners; best-selling author of Just Ask Leadership: Why Great Managers Always Ask the Right Questions

“I have seen firsthand the impact that Hengel has had on emerging brands leveraging TV advertising to grow their businesses; this book is a must-read for anyone looking for a practical guide with real–world examples on how to best leverage TV advertising.” —David Horowitz, founder and CEO, Touchdown Ventures