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Achieving Society

About The Book

Harvard Professor David C. McClelland shares research and analysis on the reasoning behind the fluctuating development of society.

The Achieving Society provides a factual basis for evaluating economic, historical, and sociological theories that explain the rise and fall of civilizations.

Within this book, readers will learn about McClelland’s notable descriptions of the type of motivational needs society has: achievement motivation, authority and power motivation, and affiliation motivation.

About The Author

David C. McClelland is a professor at Harvard University. He is most well-known for his work on achievement motivation.

Product Details

  • Publisher: Free Press (February 1, 1967)
  • Length: 532 pages
  • ISBN13: 9780029205105

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