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Think Yourself Thin

A 30-Day Guide to Permanent Weight Loss

About The Book

The author of the #1 New York Times bestseller 10-Day Green Smoothie Cleanse returns with this revolutionary guidebook filled with the crucial mental strategies that will provide the missing piece in your weight loss journey once and for all.

After helping dieters lose over two-million pounds in two years, JJ Smith realized the most important, yet most overlooked, factor for permanent weight loss is mental mastery. In Think Yourself Thin, Smith helps you uncover the root of your struggle and address the spiritual or emotional issues tied to your eating behavior. By applying the strategies outlined in this book, you will have the tools you need to take control of your weight, and thus your health, and experience the joy of having your dream body.

Divided into four parts, Smith’s book uncovers the five psychological stages required to lose weight and keep it off. Smith also introduces the all-new SUCCESS System detailing the mental habits and approaches necessary for permanent weight loss. Filled with inspiring, motivational success stories and user-friendly principles that provide the guidance you need to eat in a manner that helps the body burn fat and lose weight, Think Yourself Thin makes long-term weight loss a reality by starting with what matters most.


Think Yourself Thin Introduction
IF YOU’RE READING this book, you’ve probably tried a lot of diets. You may have been successful dropping a few pounds but probably gained them back and then some. At times, it feels like no matter what you eat, your body bloats and gains fat even if you just look at food. You know that there has to be an easier way to lose weight, especially given your determination and willingness to follow numerous diets and weight-loss plans. Yet you haven’t figured it out. There must be something you’re missing because excess weight is an ongoing issue for you.

You’re not alone. The vast majority of dieters who lose weight will gain it all back within three to five years. As a result, they become frustrated and never achieve their desired weight-loss goal. The purpose of this book is to equip dieters with the most overlooked factors in dieting: the mental strategies required for permanent weight loss. Dieters know there is more to weight loss than “eat less and exercise,” and this book will provide the missing piece they need to win at weight loss once and for all.

As a weight-loss expert who has written three bestselling books and developed a weight-loss system known as DHEMM, I have helped dieters lose over two million pounds in two years. In so doing, I have realized that the most important, yet most overlooked, factor for permanent weight loss is mental mastery. Dieters need the mental fortitude to stay the course and finish strong. According to market research, Americans spend over $60 billion trying to lose weight every year. However, given the rising obesity rate, there is no evidence suggesting that dieting makes people healthier or thinner. In fact, statistics show that 90 percent of people who lose weight on a diet gain it back within three to five years. If people don’t overcome the mental challenge of weight loss, they will struggle with weight their entire life. This is particularly detrimental because repeated dieting causes a cascade of negative psychological consequences as well.

Few books reveal the most important factor for permanent weight loss: how to create a permanent shift in thoughts, feelings, habits, and behaviors. Most diets can bring about short-term weight loss, but if they don’t address the spiritual or emotional issues tied to behavior, permanent weight loss will be an ongoing challenge. You have to get to the root cause of why you’re overweight. By applying what you learn in this book, you’ll have the tools you need to take control of your health and weight and experience the joy of having your dream body.
Being overweight is not a crime. It doesn’t devalue who you are as a person. However, weight can affect your health and overall quality of your life. It can affect almost every area of your life, including your career and personal relationships. It can affect your ability to enjoy activities with your kids. It can affect the opportunities you get on the job. It can affect the quality of mate you are able to attract and date. If you have found the quality of your life negatively impacted by your weight, make the decision to get to a healthy weight and do it.

Don’t think of losing weight as just a number on the scale. When you say you want to lose weight, what you’re really saying is that you want to live a long, healthy life and enjoy your kids and grandkids. When you say you want to lose weight, you are saying you want to look in the mirror and love what you see and be proud of your body. When you say you want to lose weight, you are saying you want to live life to the fullest.
There are numerous diets on the market that yield different results for different people. Advocates of the green smoothie cleanse, which I developed and which focuses on fast, healthy weight loss, have lost over two million pounds. Other plans focus on less carbs, more protein, but you have to be careful with the weight-loss plan you choose as some will help you not only to lose fat, but muscle as well. However, you want to maintain muscle mass as it will increase your strength and cause you to burn more fat, even while your body is at rest.

So the first thing to do is to choose the most effective weight-loss program for you, while also focusing on the mental and behavioral changes required for long-term success.

You have to decide you’re done with dieting, which only results in temporary weight loss; your goal is permanent weight loss. The problem with dieting is that it doesn’t help most people transition to a healthier lifestyle. The goal for permanent success is to aim for lasting change and a healthy lifestyle. Too many people think of weight loss as being about whether to try this fad diet or that fad diet, whether to count calories, eat low to no carbs, or load on the protein. The goal in these instances is to lose weight fast. But the most important thing for permanent weight loss is sustaining a healthy lifestyle for life. To be successful, you have to focus on the mental strategies to achieve weight-loss success.

• • •

Too many books on weight loss focus on counting calories or eliminating one thing, carbs for example, or another. There is nothing wrong with learning about the foods we eat and the impact they have on our health and weight. However, that should not be the only focal point for those looking for long-term success. The real solution is mental mastery.
With my mental mastery approach, you will have to form new habits and maintain consistency. Consistency becomes the evidence of true behavioral change. It is an approach focused not on what to eat or how much exercise to get but rather on changing daily habits that will improve both mind and body. This is a timeless solution that will help you achieve your weight-loss goals for a lifetime.

Your weight is a result of current and past habits. So, logically, a different set of habits and behaviors will create a different result. You can learn a new set of habits, which will serve as the foundation for healthy living—not to stick to a diet but to live a healthy lifestyle for a lifetime. This is not to say that you will never regain some weight—there are many lifestyle factors (like having a baby, hormonal imbalances, stress) that cause weight gain. However, you will have the foundation for modifying and creating new habits to ensure you maintain a healthy body weight. Establishing new habits will ensure consistent action over time.

Most of the diet and nutrition books on the market only focus on what to eat and what not to eat. Few books focus on why we struggle with our weight and eating habits. Most people have enough understanding of what to eat, so this book is intended to serve as the complementary piece to your diet to ensure that you can create lasting change and get to your goal weight. This book will help you transform not only your body but your mind as well. You will have an improved relationship with food. You will learn how to maintain a healthy body and have great energy through positive daily habits. Not only good nutrition but also a transformed mind will keep the body healthy and attractive.
The great news about this book is that it is compatible with all diet plans. This book is filled with simple strategies for achieving the success you desire and for addressing every challenge you have had with your weight in the past.

In Part 1: “Five Stages of Weight Loss,” we go through the psychological stages required to lose weight and keep it off. I will take you through the five stages, from being fed up with your current weight to finally getting to your ideal weight. I will help you understand the psychological process that will help you address your eating habits, food addictions, and overall health and weight issues. These are the five stages that you should expect to go through to lose weight and keep it off once and for all. I will guide you through them, one stage at a time, so that you are mentally prepared for what’s to come on this journey.

Part 2: “The Solutions: Seven Mental Strategies for Weight-Loss Success,” introduces the SUCCESS System, which teaches you seven new mental strategies, habits, and approaches to permanent weight loss.

1. SLAY RESISTANCE: Stop Procrastination Once and For All. Learn how to slay resistance, the most toxic force in the world. Resistance is that lethargic or apathetic feeling of not wanting to do something you know is good for you. Resistance causes us to procrastinate or delay starting something that is good for us. You must slay resistance in order to achieve the success you desire.

2. USE VISUALIZATION: Use Visualization Techniques for Weight Loss. An effective approach to losing weight permanently is to use visualization to get your mind and body to work together to get slim. Folks have had amazing results with visualization without having to starve themselves or deprive the body in any way. Visualization is a mind-body approach that makes permanent weight loss easy and sustainable. I will teach you how to allow your mind to work with your body to transform yourself from the inside out.

3. COMMIT: Learn How to Commit to Losing Weight. Are you merely interested in losing weight or are you committed to losing weight? If you’re truly committed, you’ll do what it takes and make the necessary sacrifices. People fail not because of lack of interest or desire but because of lack of commitment. Learn the different types of motivation and how to apply them to your journey.

4. CONTROL EMOTIONS: Don’t Eat Your Heart Out. Learn the signals (such as boredom, depression, loneliness, frustration, anger) that trigger emotional eating. These are the wake-up calls that let us know we’re dealing with toxic emotions that need to be processed and managed.

5. ESTABLISH SUCCESS HABITS: Design Your Life for Weight-Loss Success. You can’t rely on willpower and self-control to lose weight—you have to control your environment and circumstances. Your ability to maintain self-control will depend on your environment. If your house is hectic and chaotic, or if you’re stressed or in a bad mood or easily distracted, you will struggle to maintain self-control. All of these circumstances can happen each and every day, so in order to have more self-control, you will have to change your environment by establishing success habits.

6. SUPPORT FROM OTHERS: Have a Support System in Place. Studies show that those who have a support community have more long-term success with weight loss. Learn how to create support systems and accountability partners.

7. SUPERCHARGE YOUR SPIRITUAL LIFE: Tap into Your Spiritual Power to Achieve Weight-Loss Success. Until your mind and spirit are engaged in your weight-loss efforts, excess weight will continue to be a problem for you. The ultimate problem is not your physical weight but what is happening in your mind and spirit causing you to gain weight.

Part 3: “30-Day Mental Mastery Challenge” provides thirty days of exercises supporting the strategies taught in the SUCCESS System to ensure you can create new habits and behaviors that create lasting and permanent weight loss for life.

Part 4: “Motivational Success Stories,” provides over fifteen motivational success stories and pictures of how others overcame poor eating habits, health issues, low motivation, and depression to lose the weight and keep it off. If they did it, you can too!

The book also includes an appendix, “Twelve Principles for Clean and Balanced Eating.” No matter what you have learned in the past, these twelve principles provide the guidance you need to eat in a manner that helps the body burn fat and lose weight. These guiding principles allow you to maximize your weight loss while following the strategies taught in this book.

I will be totally transparent with you. The SUCCESS System calls for complete honesty. You will need to be honest with yourself. In order to create change in your life, you have to admit to the mistakes and decisions that have caused you to struggle for so long. If you are really ready for a new body and a new life, then keep reading.
I want to congratulate you for having the courage to take back control of your weight and your health. I know how much courage it takes to begin a new life and a new relationship with food. I support you and encourage you in your efforts.

I have had frustrations with unexplained weight gain. I have worked hard to lose weight only to find that each week the pounds continued to pile on. But know that everything we need to turn our dreams into a reality is within us. We are fully equipped to achieve our weight-loss goals. I hope this book will challenge you to use the God-given power within you to transform your mind, body, and spirit. There are tips and strategies that will allow you to produce measurable, long-lasting changes to achieve your health and weight-loss goals.

While this is not a typical “diet” book, by following the strategies outlined here, you will experience weight loss. More important, you will adopt a whole new perspective on weight loss. This journey will challenge you, but the pursuit of greatness and happiness rarely comes without effort. Trust that your body will reward you for your efforts, if you just stay consistent throughout this journey.

I suggest you read this book one time through for understanding, then reread it to begin your journey by applying the strategies. I provide healthy weight-loss plans that will yield results, and this book complements my weight-loss plan or any diet on the market. The key to lasting results is transforming the mind.

In addition, support will be very helpful to you on this journey. I urge you to get a copy of the book for a family member and friend so that you all can encourage each other through this life-changing transformation. Join seven hundred thousand others who get free support from me and my team on a daily basis on our Facebook page at:

Your family, friends, and I will be here to guide you along and support you. You are not alone. We will do this together. Let your journey begin today.


JJ Smith

About The Author

Photography by Roy Cox

JJ Smith is the author of the New York Times bestsellers Green Smoothies for Life, the #1 national bestseller and USA TODAY bestseller. She is a nutritionist and certified weight-loss expert who has been featured on The Steve Harvey Show, The Montel Williams Show, and The Jamie Foxx Show and on the NBC, FOX, and CW Network, as well as in the pages of Glamour, Essence, and Ladies Home Journal. Since reclaiming her health, losing weight, and discovering a “second youth” in her forties, JJ has become the voice of inspiration to those who want to lose weight, be healthy, and get their sexy back! To learn more, check out

Product Details

  • Publisher: S&S/Simon Element (September 25, 2018)
  • Length: 272 pages
  • ISBN13: 9781501177132

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