Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.
Jerry Della Femina is an advertising icon, a celebrity in the industry as well as in the larger media world. He began working in advertising in the early 1960s and founded his own agency in 1967. He remains active in the industry and is currently chairman and CEO of Della Femina Rothschild, Jeary, and Partners.
“Brilliant. . .Best enjoyed after a three-martini lunch.” –GQ (UK)
“When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"
--Matthew Weiner, creator and executive producer of Mad Men (GQ)
“Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd.” –Salon
“The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.”
—Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi