Plus, receive recommendations and exclusive offers on all of your favorite books and authors from Simon & Schuster.
Passion Brands in the Age of Distruption
Table of Contents
About The Book
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Frictionargues that brands don't simply need clever messages or new, shiny technologies. Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth.
The authors ofFrictionhave worked onsome of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
- Publisher: powerHouse Books (November 14, 2017)
- Length: 240 pages
- ISBN13: 9781576878835
Browse Related Books
Raves and Reviews
Included in Fortune'sThe Best Gifts for Everyone On Your List in 2018
Resources and Downloads
You may also like: Thriller and Mystery Staff Picks
More to Explore
Our Summer Reading Recommendations
Red-hot romances, poolside fiction, and blockbuster picks, oh my! Start reading the hottest books of the summer.
This Month's New Releases
From heart-pounding thrillers to poignant memoirs and everything in between, check out what's new this month.