Daniel Peterson

Daniel Peterson is a writer and consultant specializing at the intersection of neuroscience and sports performance. He combined twenty-five years of technology management experience with his second life as a sports dad and coach to explore how athletes make decisions. Now, ten years later, as cofounder and director of 80 Percent Mental Consulting, he works with coaches, trainers, and teams to understand and improve their cognitive game. Dan and his wife live outside of Milwaukee, Wisconsin, patiently waiting for the next generation of Peterson playmakers.