Plus, receive updates on new releases, recommended reads and more from Simon & Schuster.
Free eBook available to NEW subscribers only. Offer redeemable at Simon & Schuster's ebook fulfillment partner. Offer expires in three months, unless otherwise indicated. See full terms and conditions and this month's choices.
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.