Fully Alive

Using the Lessons of the Amazon to Live Your Mission in Business and Life

Fully Alive

In the spirit of Adam Braun’s The Promise of a Pencil and Blake Mycoskie’s Start Something That Matters, Fully Alive tells the story of an astoundingly successful young entrepreneur’s immersion in Amazonian indigenous spirituality and how he integrated the lessons he learned to build a successful, socially responsible company, live a purposeful life, and make a difference in the world.

In Fully Alive, Tyler Gage shares his spiritual adventures and the business savvy that helped him create RUNA, a tea and energy drink company that collaborates with the indigenous people of Ecuador to harvest the “master plant” guayusa, revealing a centuries-old guiding philosophy for building a sacred way of living that he discovered through Amazonian shamanism.

Following these teachings, what began as a humble start-up has now grown into a thriving, multi-million dollar company, selling products in more than 10,000 stores across the United States and Canada. With the help of collaborators like Channing Tatum, Leonardo DiCaprio, and Olivia Wilde, RUNA has created a sustainable source of income for the 3,000 farming families in Ecuador who grow guayusa organically, while also establishing a nonprofit organization dedicated to positively impacting the issues that affect these indigenous communities.

Packed with practical and inspiring lessons, this book offers a comprehensive examination of how we too might become “fully alive,” both in business and as individuals.
  • Atria Books | 
  • 272 pages | 
  • ISBN 9781501156021 | 
  • August 2017
List Price $25.00
Ships on or around August 1, 2017
Pre-order now from another retailer

About the Author

Tyler Gage
Alycia Kravitz

Tyler Gage

Tyler Gage is the cofounder and Chairman of RUNA, a social enterprise that makes energy beverages with guayusa, a rare Amazonian tea. For his work on RUNA, Tyler has been named a Forbes “30 Under 30 Entrepreneur” and the Citizen Leader of the Year by the Speciality Food Association. He is also the founder of PlantMed, an organization dedicated to building the world’s first centers for the practice, research, and preservation of Amazonian plant medicine. Gage and RUNA have been featured on ABC’s Nightline, in National Geographic, Fast Company, and in Richard Branson’s book, Screw Business as Usual.

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