Margaret Heffernan

Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Beyond Measure, Willful Blindness, and A Bigger Prize, among others, she blogs for the Huffington Post, CBS Moneywatch, and

Books by this Author

TED Books Box Set: The Business Mind
TED Books Box Set: The Completist
Beyond Measure


Margaret Heffernan Podcast: Wilful Blindness

An engaging and anecdotal examination of how and why as individuals and as a society we choose to turn a blind eye to the uncomfortable truth

My Life in 8 Words

Author Revealed

Q. What is your motto or maxim?

A. You can't just consume; you have to contribute

Q. What is your greatest achievement?

A. Being here

Q. What’s your best quality?

A. Perseverance

Q. If you could acquire any talent, what would it be?

A. The ability to do without sleep

Q. What trait is most noticeable about you?

A. I talk a lot

Margaret Heffernan on the Web