Softness is a superpower so many mistakenly suppress, but flaunting femininity at work and in life will lead you to higher peaks and bring in more allegiant masculinity every time.
In a world of “Me Too,” women are struggling with the notion of softness and empathy while living up to the strong-suiter persona in order to win at work. Compassion and femininity are superpowers, and toughness and fear will never earn trust and loyalty in the workplace or in life. While many women fight to put on their best “bitch face,” they should simply slip on a smile instead.
In her book, Mindie Barnett explores her own experiences working for the “devil” in that famous book of Prada and how she constructed her company on the complete opposite premise than leading with fear. Instead, she embraces her femininity and steers her team with a sense of warmth and compassion without losing her competitive edge. Learn how to create camaraderie with your competition, inspire your team to soar, and rock a haute shade of lipstick while doing it.
After ten years working as a television news reporter and anchor within the Philadelphia and New York regions—among other cities—Mindie Barnett decided to use her knowledge and experience in the media to help propel businesses and position companies as thought-leaders. Barnett founded MB and Associates in 2003 and swiftly garnered a great deal of clients in a short amount of time. Because of her vast knowledge of the news business and strong ties with key members of the media—both on local and national levels—MB and Associates was able to achieve rapid results and obtain countless press opportunities for clients. Due to these attributes, Mindie Barnett is now one of the nation’s most sought-after and respected publicists.
Mindie Barnett’s public relations credits include landing clients’ opportunities on Oprah, the Today show, Good Morning America, Inside Edition, Live with Kelly and Ryan, Dr. Oz, The Doctors, Anderson Cooper 360°, In Touch Weekly, US Weekly, InStyle magazine, USA Today, and MSNBC, among numerous regional inclusions. Barnett was named “Business Owner of the Year,” by the South Jersey chapter of the National Association of Women Business Owners. Her firm has won “Best PR Firm” by South Jersey BizMagazine two years in a row.
Mindie maintains her public relations and social media firm and is also the author of the self-help motivational memoir Intermission, a keynote speaker, the host of The Race for the Ring podcast, and an on-air television contributor. Mindie is the mother of two and resides in Manhattan.