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Women & Weed

How the Green Rush Is Changing Our Lives

It's easy to feel overwhelmed by the newfound power of buying and using pot. So, first things first - here's a basic look at the plant. What is it? Where has it been? And how do you use it?  Even if you consider yourself a pro, a little refresher could not hurt. 

As cannabis moves towards legalization and declining social stigma, the green rush has ignited an entrepreneurial spark and that means blazing new trails, and inspiring others. 

Entrepreneurs are known for heading out into uncharted territory with superhuman dedication. Add to that the grey area of working in the cannabis industry and you’ve got possibilities…challenging but feasible. 

One thing is for certain, women are flocking to the industry and don’t mind working in high-risk, unchartered territory. Women are starting businesses, growing and extracting, working in real estate and the medical community. Today, at least 25% of executive-level roles in the industry are held by women and that is a slight edge over U.S. businesses as a whole (23%). However, when it comes to cannabis, it’s rarely obvious what to do next in the ever-changing political, social and medical scene, and, traditionally a woman would have relied on herself when challenges arise. 

In this premium book, the power of personal narratives brings a better understanding to these complex issues. When asked to share their own stories within the context of the industry, the women on these pages made connections between their own biographies and the industry, and happily pass on that knowledge. 

Maybe the reader will see herself in these pages or perhaps she is still learning and unlearning. (Don’t worry, we’ve got a primer for you!) Either way, readers will soon realize that they are not alone and there are resources to get more involved.

Elana Frankel, who has co-founded multiple businesses in the cannabis industry, is passionate about what it takes to build a company from the ground up. Much of her work’s focus is on providing access, education and inspiration as a way to connect people. She is frequently a guest speaker or panelist at cannabis industry events and has been on numerous podcasts to discuss the topic. She has also held positions as creative director and editor at various consumer print magazines and web sites.