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Leveraging the Power of Visual Thinking in Leadership and in Life

Published by Post Hill Press
Distributed by Simon & Schuster

About The Book

VisuaLeadership [noun]: The art and science of applying visual thinking and visual communication tools, tips, and techniques, in order to turn your vision into reality.

If a picture is worth a thousand words, and finding the right words takes time, and time is money, then wouldn’t it follow that business leaders could make more money—in less time—if they simply took a more “visual” approach to how they manage and lead?

Okay, it’s not quite that simple…but VisuaLeadership will forever change the way you think and communicate by showing how you can quickly and easily leverage the power of visual imagery, mental models, metaphor, analogy, storytelling, and humor to help you take your game to a whole new level.

The French novelist Marcel Proust famously wrote that, “The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.” So, if your vision is to become a better communicator and presenter, a more innovative thinker, a more productive performer, a more efficient manager, a more effective coach, or a more visionary and inspirational leader, then this exciting new book will open your “mind’s eye” to a whole new world:

The world of VisuaLeadership.

About The Author

Product Details

  • Publisher: Post Hill Press (May 12, 2020)
  • Length: 368 pages
  • ISBN13: 9781642933376

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Raves and Reviews

“Have you added visual communication to your leadership toolbox? According to Todd Cherches, if you haven’t, you’re missing out on a powerful tool to capture attention, aid comprehension, and enable your team members to retain the information you need them to use. Packed with examples, VisuaLeadership will help you develop this skill so that you can become a better communicator, innovator, and leader.”


– Daniel H. Pink, author of When and Drive

“The most effective communicators and leaders use the power of story to influence and inspire action. In VisuaLeadership, Cherches demonstrates how every role can express their ideas through the use of visual imagery and visual language. This book will help anyone discover how to become a visual leader.”

– Nancy Duarte, CEO and bestselling author

“I always say that ‘what got you here...won’t get you there.’ To help you ‘get there,’ executive coach Todd Cherches, in his wonderful new book, VisuaLeadership, demonstrates how we can all leverage the power of visual thinking to envision—and to achieve—a more successful future.”

– Marshall Goldsmith, the world’s #1 Leadership Thinker and Executive Coach

“One of the greatest challenges that leaders face is simplifying complexity—to crystallize their strategy and insights in ways that people can understand and remember. Todd Cherches has been a pioneer in using visual techniques to capture ideas, and VisuaLeadership is an invaluable playbook to help leaders make their messages stick.”

– Adam Bryant, Managing Director, Merryck & Co., and author of The Corner Office, and Quick and Nimble

“As a designer, it’s all about using visual thinking tocreate innovative solutions. In VisuaLeadership, Todd Cherches expertly applies this basic concept to the world of leadership to help us envision—and to design—a better future.”

– Ayse Birsel, author of Design the Life You Love

“What Susan Cain did for introverts, Todd Cherches does for anyone who thinks in pictures. And that’s most of us. VisuaLeadership opens up a world of communication that many of us avoid and very few of us understand. After reading this insightful and entertaining book, you cannot help but instantly become a better communicator and influencer.”


– Peter Bregman, CEO of Bregman Partners, and author of Leading with Emotional Courage

“With VisuaLeadership, Todd has hit the trifecta of what makes a truly great business book: a big idea, supported by real-world experiences and stories, with provocative and fun techniques to help the reader bring these ideas into action. Wow! I challenge any reader to not get at least twodozen new and original leadership ideas they can start implementing immediately!”

– Bryan Mattimore, Chief Idea Guy, Growth Engine Innovation Agency, and author of 21 Days to a Big Idea

“Todd Cherches is a legitimate Doodle Revolutionary. In this engaging and illuminating book, he skillfully explores how anyone can ‘draw on’ the power of pictures to more effectively solve problems, amplify insights, innovate, communicate, and lead. VisuaLeadership conclusively shows that visually-literate leaders will have a competitive advantage in the future of work.”

– Sunni Brown, Founder of Sunni Brown Ink, and The Center for Deep Self Design, and best-selling author of The Doodle Revolution

“This book is a great example of Plato’s dictum that ‘learning is remembering what you already know.’ So yes, we already know that a picture is worth a thousand words—but Todd gives us a way to really learn what that means and, more importantly, to put it into practice. Anyone who communicates for a living—and that’s pretty much everyone—will find useful nuggets in VisuaLeadership—and some of us will probably find entire gold mines. What a great book!”


– Ron Ashkenas is an executive leadership consultant and coach whose books include The Harvard Business Review Leader's Handbook, and Simply Effective

VisuaLeadership does what few leadership books can do: it helps us see our way to a better way to lead. Compelling, engaging, and thoughtful, Cherches’s book will help leaders where they often need it most: communicating a compelling and fun vision for their organizations.”

– Jerry Colonna, CEO, Reboot, and author of Reboot: Leadership and the Art of Growing Up

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