Now an inventor whose product ideas have generated over one billion dollars in retail sales shares his success secrets for aspiring inventors! In Turn Your Idea or Invention Into Millions, celebrated inventor and best-selling author Don Kracke begins with the first flash of inspiration and guides readers, step by step, through the adventures, passions, and pitfalls of launching a new product. He shares his success secrets to help fledgling inventors take ideas from their imaginations and bring them into the commercial marketplace. Readers will discover what to doand what to avoidwhen getting an invention to the retail shelves, calculating wholesale and retail prices, and using advertising, packaging, and publicity to sell the product. Plus, they'll learn how to determine if their idea has any market value, target the right audience, leverage a marketer's interest into free help, and much, much more.