“This provocative book on the language of wine [...] is lively and readable, especially when [Kramer] pokes fun at winespeak."

– The Wall Street Journal

“Identifying those seven [words] — and describing their significance — is the greatest value of Kramer’s contribution in this book [...] Kramer has added to our toolkit, whether we’re new to the exercise or are experienced practitioners.”

– Forbes

“You’re never sure where Kramer’s going next, but you know you want to be there with him.”

– Wine Spectator

“Matt Kramer’s timing is terrific [...] Just as wine-tasting notes are being criticized in several quarters as too florid and esoteric—and thus irrelevant—[Kramer] released a compact and polite polemic that calls for a realignment in the way that writers, merchants, sommeliers and others talk about wine."

– Mike Dunne, Dunne on Wine

“It’s a book every serious wine drinker should read.”

– Don Winkler, Wine Review Articles

“Folks will find a combination of solace and inspiration in Kramer's book, starting from its very premise.”

– Alder Yarrow, Vinography

“This is an important work that deserves being read more than once [...] dense with ideas and insight.”

– Tom Wark, Fermentation: The Daily Wine