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Time Tells: Time

Zodiac, Felicity, the Beastie Boys and Call Me By Your Name - with touchstones like these Tupitsyn makes big, innovative critical thinking accessible to anyone interested in America today.

Time Tells: Time is the first installment in Masha Tupitsyn's grand, engaging cultural study of performance, time, masculinity and falsehood. Vertigo, Joan Didion, Ted Bundy, David Fincher and Jean Luc-Godard are touched on with the lightness of an enthusiast and the incisiveness of an expert. Tupitsyn takes the rarified world of critical theory and uses language and subjects that anyone can understand and enjoy. Her crisp, engaging prose draws connections between the arts and male pathology that can't be unseen, and the lively journey through pop culture will have you reaching for your remote.


Archway Editions is proud to be publishing the Time Tells trilogy - a unique blend of history, memoir and philosophy - and this first volume is sure to draw in readers of any background. In 2022 the sequels Time Tells: Comedy and Time Tells: Acting will complete this epic cycle, one of the defining critical texts of the 21st century so far.

Weaving feminism, chronopolitics, prose, and cultural memoir, Time Tells meditates on the loss of presence, ethics, and attention in the post-internet age. Structured into three main inquiries and phenomenologies—Time, Comedy, ActingTime Tells focuses on the internet to talk about the ethics of attention, comedy to talk about timing and the language of critique, and lying masculinity, the male double, and acting to talk about presence, performance, and the power of falsehood. All three phenomenologies intersect to examine our inability to experience coherence and integration in the post-truth era. Forming a multiform mosaic of serial essays that are intimate and diagnostic, elegiac and theoretical, Time Tells spans a wide variety of popular media--film, peak TV, comedy specials, and social media--resulting in a hybrid work of text and image.

MASHA TUPITSYN is a writer, critic, and multi-media artist. She is the author of several books and films, such as Love Dog, LACONIA: 1,200 Tweets on Film, Beauty Talk & MonstersPicture Cycleand co-editor of the anthology Life As We Show It: Writing on Film. In 2015, she made the 24-hour film, Love Sounds, an audio-essay and history of love in English-speaking cinema, which concluded an immaterial trilogy that has been exhibited and screened in the United States, Canada, Europe, and Australia. Her new film, BULK COLLECTION (, is forthcoming in 2021. Her writing on film, culture, feminism, and art has appeared in numerous anthologies and journals such as Bookforum, Artforum, The Los Angeles Review of Books, The Believer, BOMB, LitHub, Fence, Frieze, The New Inquiry, The White Review, and The Rumpus. She has taught film and gender studies at various universities.