**Ina Garten named the Black & White cookie at William Greenberg Desserts the best in New York City**
A Slice of Classic New York with Sweet Recipes that Cover Every Craving, from Rugelachto Lemon Bars to Matzoh Walnut Brownies and Coconut Layer Cake
William Greenberg Desserts has been a New York City staple for more than seventy years. While maintaining and celebrating the signature recipes, such as the Linzer Tarts and classic Hamantaschen, and, of course, the Black & White cookie, this book will offer new and refreshing recipes as well. The bakery triggers nostalgia in certain generations, but a newer audience is building their own memories with inspiring new flavors—for example, without taking away schnecken and hot cross buns, modern goodies like cake pops, whoopee pies, and rainbow cakes are now available, too! Recipes will include:
Chocolate pistachio biscotti
Butter pecan sandies
Rocky road brownies
Chocolate chip pound cake
And many more!
This cookbook will carry on the tradition Mr. Greenberg started decades ago. It will maintain his legacy by including stories from Mr. Greenberg, as well as longtime customers, and members of the baking team who were trained by Mr. Greenberg himself, and are now teaching the next generation. Not only are original recipes still followed, but that attention to quality that established the bakery's reputation in the 1940s continues to this day.
Like other New York icons—Russ & Daughters, Katz's Deli, Nathan's Hot Dogs—the upper east side mainstay has become part of the fabric of the city. The timeless recipes are exactly the type of simple yet immensely satisfying sweets everyone wants. These recipes transcend trends while appealing to modern palates. This book adds a fresh perspective to the bakery and its recipes, while also staying true to the tradition and community its customers have loved for decades.
"Open since the 1940s, William Greenberg Desserts is one of the city’s most distinguished pastry shops, specializing in such New Yorkiana as black-and-white cookies, fruit tarts, and the cinnamon buns called schnecken. Their cream cheese cheesecake, a New York phenomenon if ever there were one, is spectacularly good." —Eater
"Don't be put off by the prime Madison Avenue address, this is an old-school kosher bakery, with plastic-wrapped baking trays providing the display, and service that's refreshingly opinionated and direct. William Greenberg's Black & White is one of the best in town, and their Sticky Bun is an equally first-rate showing in its category." —Gothamist
"After a chocolate bar, pecan brownies from William Greenberg Desserts are the next best cocoa-flavored treat." —Town & Country
"This massive slab [of rainbow cake] is an instant mood elevator with its dense vanilla cake and butter cream frosting. Eat one layer at a time." —Eater