- Identify what is distinct about your services
- Market yourself effectively
- Meet and court clients
- Learn the lingo of corporate strategy
- Make effective presentations
- Believe in the work you do and sell the work you believe in
- Obtain referrals from existing clients
- Keep clients coming back for more
CEOs and design managers from nineteen marketing and design-savvy clients—such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University—offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times
bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.