General small-business advice just doesn’t work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizationsall contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Tad Crawford, author of Legal Guide for the Visual Artist (Allworth Press, Fifth Edition, September 2010), has served as general counsel for the Graphic Artists Guild, lobbied on the state and federal level for artists’ rights, and taught art law at the School of Visual Arts. The publisher for Allworth Press, he lives in New York City.