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The Five Laws of Retail

How the Most Successful Businesses Have Mastered Them and How You Should Too

Standing at the intersection of history, business, and anthropology, this is the definitive guidebook for succeeding and prospering in any retail enterprise.

As a senior retail executive for some of the best-known and most successful retail brands in the U.S. and abroad, author George Troy understands today’s volatile retail landscape. In this time of tremendous challenge and realignment within the retail industry, retail executives and countless others are searching for answers and direction. Troy defines the underlying principles that have, for millennia, governed everything we retail—not just clothing and books, but also politics, religion, art, and other “products” and services. He explains how retailing really works and the rules for long-term success.

For anyone wanting to be at the top of the retail food chain, The Five Laws of Retail brings together To Sell Is Human with The 7 Habits of Highly Effective People to give you the tools for success in today’s fast-changing world.

After all, we are all selling something.

“George was invaluable in establishing an extremely successful retail business at UGG. His five laws are spot on to achieving success.”

– John Gibbons, Chairman of the Board, Deckers Outdoor Corp.

“George was instrumental in leading our retail division from one store to over 100 stores in a few short years. The UGG stores were very successful and profitable. He goes right to the heart of retail principles that are crucial for achieving success.”

– Constance X Rishwain, President, Vionic Shoes, Former President, UGG Australia

“Congratulations to George Troy for writing a powerful but concise view of the retail environment. I met George almost a decade ago when The Grayson Company conducted a major strategic planning project. He is spot on that everything begins with the customer as he knows this first hand.”

– Kevin Mullaney, CEO, The Grayson Company

"This book greatly increase the odds of a business succeeding. There are thousands of new businesses a year, there are thousands of businesses changing ownership each year, there are thousands of old business struggling to make the necessary steps to survive: all of these businesses can use the advice George Troy offers in this book. It's easy to read. It gives simple, great examples, of 5 steps that, if followed, greatly increase the odds of success. It takes a great deal of work to start or keep a business running, but to keep a business growing profitably is a challenge. Take your business, apply George’s 5 rules, and you will be surprised how it will help you move forward. You will be growing sales and a happier entrepreneur."

– Bill Schaaf, Founder, California Document Preparers