How do actors sell their personality? What does it take to make a lasting impression? How can actors use their image to achieve their dreams? The Actor's Guide to Self-Marketing answers all these questions and more. With a background in acting and publicity, author Carla Renata has gathered insider info and proven tips to help actors create their own brand and utilize it for success. With The Actor's Guide to Self-Marketing, you will learn how to:
Highlight unique traits and skills
Distinguish yourself from the crowd
Market yourself through social media
Angle for your dream role
And so much more!
Renata's methods have been tested and developed through her branding and social media program, The Branding Buddha, which has been taught online and privately, as well as in group classes at top universities in the United States. Along with tips from her program and extensive background in the field, Renata uses meditative practices and self-actualization to help actors develop their public image and reach their goals with clarity and intention. As she writes, "The mind is everything. What you think, you will become." With The Actor's Guide to Self-Marketing, you'll be well on your way to becoming the actor you really want to be and landing your dream roles.
Carla Renata is an actress, online radio personality, and blogging and branding expert. A graduate of Howard University, with some post-grad work at UCLA, she is the only African-American actress to recur on four network sitcoms in one season. As a former publicist, she worked on media campaigns for major corporations and non-profits, as well as Grammy, Emmy and Tony-winning artists. She is based in Los Angeles, California.
“As a graduate of the CBS Diversity Program, Howard University graduate, and former publicist, Carla Renata wholeheartedly understands that how one represents one’s brand and how others receive it are essential to an actor’s success in this industry. The Actor’s Guide to Self-Marketing will be indispensable for industry newbies and seasoned pros.” —Tiffany Smith Anoa’i, executive vice president, Entertainment Diversity, Inclusion & Communications, CBS Entertainment
“Carla has a unique ability to connect with actors to help them understand not only the importance of branding, but specifically what ‘their’ brand is. It’s often a revelation to many talented aspiring actors who have given little to no thought or tools into marketing and branding themselves as artists.” —Grant Kretchik, associate director and associate professor-head of BFA Acting at Pace University School of Performing Arts
“The entertainment industry has fundamentally shifted during the digital age of social media, and as an actress, being able to market myself across multiple platforms is more important than ever. Luckily for me, I have Carla Renata to turn to for insights, guidance, and a tangible plan to turn my passion into a profitable personal brand. This book is a must-read for any actors seeking to take control of their own careers and make a name for themselves from New York to LA and beyond.” —Candy Washington, actor, writer, brand/social media influencer
“The term ‘brand’ is too generic, and Carla Renata is anything but. What she has done for my work—personally as a casting director and teacher, as well as with my students—is outline specific steps to eliminate any gaps between self-perception and the what the industry may discern, allowing the artist to get clear and comfortable on who he/she is and share that unique voice fiercely with the world through one’s work, life, and marketing. I’m so excited the rest of the world gets to read all about it and work it out for themselves. —Caroline Liem, casting director
“Carla Renata brings an amazing amount of freshness and creativity to the branding landscape for actors! The tools, techniques, and strategies she teaches have not only enhanced her personal acting career and creative business, but the careers of numerous other actors and artists. Her positivity is infectious! She keeps it real with love and compassion. I am thoroughly excited about The Actor’s Guide to Self-Marketingand can’t wait to recommend it to all my artist clients!” —Thérèse Cator, filmmaker, spiritual leadership coach, founder of Sisterhood Rocks