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The 2 AM Principle

Discover the Science of Adventure

“Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones.” —Lewis Howes, New York Times bestselling author of The School of Greatness

Jon Levy used to be a nerd. 

Now, he runs with the bulls in Pamplona, battles Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he do it? The E.P.I.C. Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for building the perfect adventure, from picking the right team, to choosing the right mission, and taking the right risks—with plenty of stories from his own exploits to show you how it’s done. 

With the mold-breaking brilliance of Timothy Ferriss’s The 4-Hour Work Week, and the geeky enthusiasm of a TED Talk, this book is your ticket to the next level. You’ll learn plenty, but the first lesson is easy: nothing good happens after 2 AM—except the most EPIC experiences of our lives. 

"A brilliant and indispensable guide to seizing the day (or, more precisely, seizing the night). Jon Levy masterfully shows us how to have daring, mind-expanding adventures without ending up in a hospital or jail cell. Your life will be filled with more adrenaline, dopamine and all those other good brain chemicals. Jon Levy is boredom’s number one enemy."

—AJ Jacobs, bestseller author of The Year of Living Biblically and The Know-It All

"[Levy is] a uniquely qualified expert on the subject of memorable . . . experiences."

Kristin Tice Studeman,

"A how-to guide for having adventures."

Jane Borden,

"A must-read for those of us in love with travel and adventure!"

Extra Pack of Peanuts