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Sex Appeal

The Art of Allure in Graphic and Advertising Design

Edited by Steven Heller
Published by Allworth
Distributed by Simon & Schuster

In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.