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Pricing Photography
The Complete Guide to Assignment and Stock Prices
By Michal Heron and David MacTavish
Published by Allworth
Distributed by Simon & Schuster
Table of Contents
About The Book
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
Product Details
- Publisher: Allworth (January 21, 2014)
- Length: 160 pages
- ISBN13: 9781621532569
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