- Build a customer base by following the four key principles of promotions—have fun, get people to your store, get people involved with your product, and do something good for others
- Hire the right people and show them the fundamentals of POS
- Energize and obtain the most creativity out of employees
- Win over customers when mistakes happen, no matter who is at fault
POS is not just a way of doing business, according to Gross; it’s also a state of mind and the key to success in the twenty-first century. T. Scott Gross is a consumer advocate whose client roster for consulting, training, and speaking reads like a who’s who of the Fortune 500. Countless businesses, including Southwest Airlines, FedEx, McDonald’s, Sears, and Wal-Mart, have asked him to motivate the troops at sales meetings and conferences worldwide.
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