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Making It in the Art World

New Approaches to Galleries, Shows, and Raising Money

How today’s artists survive, exhibit, and earn money—without selling out!

Career-minded artists, this is the book you have been waiting for! Making It in the Art World, Second Edition, explains how to be a professional artist and shares new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Author Brainard Carey, an artist himself with prestigious exhibitions like the Whitney Biennial under his belt, draws on more than twenty years of experience in the art world and from over 1,500 interviews with artists and curators for Yale University Radio. Included is a thirteen-part workbook to help you formulate and execute a winning career advancement strategy, a process that will prepare you for navigating the art world successfully. Friendly chapters walk you through it all with topics such as:

  • Evaluating your work
  • Submitting proposals to museums and galleries
  • Creating pop-up shows
  • Presenting work to the public
  • Doing it your way (DIY exhibits) 
  • Organizing events
  • Writing press releases
  • Finding collectors online and connecting
  • Using social media effectively
  • Selling online
  • Raising funds for projects
  • Getting international recognition
Making It in the Art World, Second Edition, is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

Brainard Carey is an artist, teacher, walker, and pool player. He cofounded the artistic collaborative Praxis with his wife, Delia Carey. As host of the popular Yale University radio show, Lives of the Artists, he has interviewed over 700 artists and creative people to illuminate their careers and work. He is passionate about art education and has written several books for artists to develop their careers, including Making It in the Art World, New Markets for Artists, and The Art World Demystified. He also co-founded Praxis Center for Aesthetics, an online school for professional artists. He lives in New York City.

 “In a remarkably useful guidebook for artists trying to find their way, the artist Brainard Carey has spelled out in a clear and concise manner a series of strategies and techniques that, taken as a whole, are the equivalent of that elusive course in real-world preparedness that most art schools gloss over or simply ignore. In addition to his thoughtful and thorough approach to the subject, Carey’s candor and complete lack of cynicism and posturing makes this book a must-read for any emerging artist.” —David A Ross, chair of MFA in Art Practice, School of Visual Arts, and former director of the Whitney Museum of American Art

More books from this author: Brainard Carey