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Make Your Own Damn Cheese

Understanding, Navigating, and Mastering the 3 Mazes of Success

Earl is a curious young mouse who wonders ceaselessly about the maze into which he was born. In trying to escape the maze, he encounters dead ends no matter how hard he works. He yearns for a better life, filled with freedom and happiness. Earl desires more than the maze has to offer—a life where the cheese is plentiful and never out of reach. He believes he needs to get out of the maze, but how?

In this delightful and compelling tale, you will follow Earl on his journey through the philosophies of the major players in the history of personal development. Learned mice Napoleon, Jim, Bob, Brian, Denis, and Price reveal to Earl how his mind looks and functions. They teach him how to master his own mind to design and create his own maze. He learns what cheese really is and why it is essential. Most importantly, Earl discovers who he really is and is joyfully astonished to learn the guiding principles that will revolutionize his life; he does not have to spend his days chasing cheese—he learns to make his own damn cheese!

The powerful concepts in this gem of a book will put you on a path out of the mundane and allow you to fulfill your true and immense potential.

"In this charming fable, Dr. John Chuback coaches with simplicity and clarity, explaining how to master the mazes of life where so many people wander, drift, and underachieve. He is a gifted guide, revealing the awesome power and potential we each carry within that can deliver quantum leaps in performance." —Price Pritchett, PhD, business development leader and bestselling author of You2 and The Quantum Leap Strategy

– Price Pritchett, PhD, Business development leader, Bestselling author of You2 and The Quantum Leap Strategy

"This wonderful book shows you how to unleash the power of your mind and to achieve your goals at a higher level and faster than ever before."

– Brian Tracy, Author of The Psychology of Achievement

“In this little gem, Dr. John Chuback shows us how to break out of the conformity trap, by reaching deep inside to discover that the ultimate recipe for cheese (success) resides within our own incredible minds. A creative delight to prove that, unlike mice, we are the maestros of our lives.”

– Denis Waitley, Author of "The Seeds of Greatness"