Skip to Main Content

Live from Cupertino

How Apple Used Words, Music, and Performance to Build the World's Best Sales Machine

Published by Post Hill Press
Distributed by Simon & Schuster

About The Book

Apple isn’t just a design and innovation powerhouse. It’s also the greatest sales machine you’ve never heard of.

Recommended Read by getAbstract!

In twenty-two years with the Cupertino band, Michael Hageloh saw it all. The era of beige boxes and clueless CEOs. The company’s near death. The return of Steve Jobs. Triumphs like the iPod, iTunes, and the iPhone. But you know that story. What you don’t know is that it was a sales operation built around music, storytelling, and passion that let Apple not only survive the hard times, but eventually change the world.

Now Michael—engineer, drummer, raconteur, and closer of nearly one billion dollars in Apple sales—takes you inside the sales culture that made Apple the world’s first trillion-dollar corporation. The big secret? Music. Music has been part of Apple’s DNA since the beginning, and in Live from Cupertino, Michael takes you inside a one-of-a-kind selling culture that’s amazingly similar to the process of taking music from rehearsal to live performance. If you’re dying to know how Apple did it, Live from Cupertino is your first chance to learn company secrets from someone who was there from the beginning.

About The Author

Product Details

  • Publisher: Post Hill Press (October 29, 2019)
  • Length: 240 pages
  • ISBN13: 9781642931709

Browse Related Books

Resources and Downloads

High Resolution Images