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About The Book

Known around the world for her eponymous brand of fragrances and her latest venture, Jo Loves, Jo Malone tells the “inspiring, courageous, and brutally honest” (Nylon) story of her rise from humble beginnings to beloved business success.

Jo Malone began her international fragrance and scented candle business in 1983 in her kitchen, where she gave facials and made bath oils as thank-you gifts for her clients. She opened her first store in London in 1994 and, in 1999, she sold the Jo Malone London brand to Estée Lauder Companies for millions of dollars. Recently, she launched a new brand, Jo Loves, igniting the excitement of fashion and beauty websites all over the world.

Raised in government-subsidized housing in Kent in the early 1960s, Jo Malone dropped out of school as a teenager to care for her sick mother. Jo had not been successful in school because of her severe dyslexia, but she had the ability to see and feel everything in scent. Her at-home beauty business and handmade products became popular, and word of her talent spread until an international brand was born. After the sale of her company and the birth of her son, she was diagnosed with breast cancer and underwent a double mastectomy. Thus began the second chapter of her life, and in her “inspiring story of human spirit and chutzpah” (Booklist, starred review), Jo tells her full amazing and inspiring personal story. This memoir is “a testament to the power of ambition and the joy of following your dreams” (People).

About The Author

Jo Malone has been described as an “English scent maverick” and the woman responsible for creating some of the world’s most-loved fragrances for her first brand, Jo Malone London. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006. In November 2011, she launched her new brand Jo Loves. Recognized for her industry expertise, Jo regularly shares her brand building experience and passion for business and creativity to audiences around the world, in addition to consumer publications, radio, and TV. She is the author of Jo Malone: My Story.

Product Details

  • Publisher: Simon & Schuster (November 29, 2016)
  • Length: 416 pages
  • ISBN13: 9781501110610

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Raves and Reviews

“Inspiring...a testament to the power of ambition and the joy of following your dreams.”

– People

"Malone’s rags-to-riches story of entrepreneurial success is inspiring, courageous, and brutally honest."

– Nylon


– Redbook

"Instantly engaging and relatable....Malone uses evocative language that sure to ignite readers' senses of smell and sensation to an extent that's rare in nonfiction. This book is easily entrepreneurs, creative types, and those who love an inspiring story of human spirit and chutzpah."

– Booklist, starred review

"The author provides a solid narrative detailing the difficulties and rewards encountered while creating a business from the ground up....A moving and revealing account of the author's passion for business and personal success."

– Kirkus Reviews

"She describes with intimate detail how she succeeded in creating a global brand as an ambitious and tireless entrepreneur. With a humble tone, she offers wisdom and important lessons on starting a business and achieving international success. She candidly explores all facets of her life, including postpartum depression, surviving breast cancer, and enduring a dual mastectomy and months of chemotherapy. Her story is full of tender moments and hope. This book will excite aspiring entrepreneurs seeking inspiration."

– Publishers Weekly

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