How to Start and Run a Commercial Art Gallery (Second Edition)

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About The Book

“A comprehensive guide.” —Artspace

Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to:

  • Manage cash flow
  • Grow your new business
  • Hire and manage staff
  • Attract and retain artists and clients
  • Represent your artists
  • Promote your gallery and artists online
  • Select the right art fair
  • And more
How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.

Product Details

  • Publisher: Allworth (November 2018)
  • Length: 304 pages
  • ISBN13: 9781621536567
  • Ages: 18 - 100

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Raves and Reviews

“A comprehensive guide.” Artspace

How to Start and Run a Commercial Art Gallery is a comprehensive reference for any gallery owner. Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art

“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, first through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.” —Daniel Grant, author of The Business of Being an Artist

How to Start and Run a Commercial Art Gallery is a comprehensive reference for any gallery owner. Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art
“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, first through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.” —Daniel Grant, author of The Business of Being an Artist

More books from this author: Edward Winkleman