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Generation Why Not?®

7 Principles to a Purposeful Business and Life, Driven by Attitude, Not Age

Join the ranks of Generation Why Not?®—a generation driven by attitude rather than age—to reach your dreams and goals in business and life.

Generation Why Not?® lays out 7 Principles that many highly successful people hold as their core beliefs about business and life. They know it’s not about your age, your gender, or your background—it’s about your attitude.

Through personal interviews with and observations of a diverse community of individuals ranging from multi-millionaire CEOs, to octogenarians starting new careers, to second and third do-overs, to young adults reinventing the world, author Ruth Klein offers insights and practical applications you can start using to begin to see your life and work through a new lens—one of clarity and purpose. 

Once you’ve embraced the tools of Generation Why Not?®, you’ll no longer adhere to “I have to see it to believe it.” First, you’ll believe it—and then everyone will see it.

"Entering what Klein refers to as the 'Miracle Field' was never my issue. My issue was feeling bummed out when I had to leave the Miracle Field and go to the 'un-fun place' to handle my day-to-day. I know there was another way, I just hadn't found it until I read this book. Generation Why Not? (R) has gifted me an implementation strategy that keeps me energetic while I ground my creations and succeed in business. Ruth grounds the esoteric in a way that reaches both the Fortune 500 CEO and the artist. How cool is that?" 

– Lyndsay Hailey, Co-Writer of Magic Mike Live, Alumni of iO and The Second City National Touring Company, Actor/Director

"Ruth Klein is a true, heart-centered business leader, one who offers medicine for the soul based on her decades of experience as an entrepreneur. In her brilliant new book, Generation Why Not? (R), Ruth advocates for a new, innovative, solutions-oriented, and most importantly, conscious approach to business. If you're looking for a riveting new read that will help you up-level your life and business, this is a book you'll definitely want to check out!"

– Robert Mack, Author of "Happiness from the Inside Out"

"The brilliant Ruth Klein has done it again. In this book, Generation Why Not? (R), she cracks the code of Quantum Synchronicity that is used by high achievers and makes it accessible to anyone who chooses to learn and follow the simplified principles laid out in this book. If you are someone who's frustrated with your current outcomes despite your best efforts or someone who wants to up-level your game exponentially with grace, this is the book for you! Get ready to experience the lasting fulfillment of your heart's true desire." 

– Hang Boge, 5X undefeated Acrobat Champion, CEO of Stretch Your Potential, Founder of You've Got Love

"Thank you, Ruth Klein for creating the first consciously motivated road map to productivity, efficiency, financial success, and peace of mind. In Generation Why Not? (R) Ruth reveals her groundbreaking theory of Quantum Synchronicity (R) which combines the best of 'conscious thinking' with grounded, ethical, business efficacy. Using spiritual psychology, inspiring and motivating stories, and clearly defined action steps, Ruth provides readers a way out of the external noise of everyday life and into a life filled with magical moments, financial abundance, peacefulness and joy."

– Elaine Hall, Award-winning author, Speaker, Coach, Founder of The Miracle Project profiled in the two-time Emmy Award-winning HBO film "Autism: The Musical"

"Generation Why Not? (R) has had a very big impact on my life at a time when I needed it most. Ruth Klein is an exceptional human being and when you apply these principals...EXPECT THE UNEXPECTED!"

– Tanya Memme, Emmy-nominated TV host, A&E's "Sell This House"

"Generation Why Not? (R) is eye-opening and filled with groundbreaking insights to pursue what you want, no matter where you are in life. If you want to succeed in your business and accelerate your growth in alignment with your true desires, then, this is a must read."

– Lauren G, 360 Connect, Founder & CEO, Former Facebook executive

"Ruth Klein's Generation Why Not? (R) is a definite must read. As with her previous books, you'll discover innovative, creative, and valuable insights, along with the tools to implement them. This inspiring book will help you gain an understanding about this powerful and growing generation, which is energized by inspiration, touched by creativity, and driven by a mindset that is in focus and on a mission. Ruth will guide you through all the necessary steps, be there on your journey, and help you achieve full success in all areas of your life."

– Starla Marie, Recording Artist, Songwriter, Producer, Actress

"I really enjoyed the concept and the execution of your new book, Generation Why Not? (R). You've done an exciting job of distilling the difficult task of how people can germinate and execute their contributions, no matter their age, to become at least givers and potentially world-wide entrepreneurs. Who knew that it could be brought into a stepwise procedure to become a giver of one's art and/or talent in business or anything else. I loved your systematic approach."   

– Joseph M. Pundyk, Solar Power & Chemical Engineer