Editing by Design

For Designers, Art Directors, and Editors—The Classic Guide to Winning Readers

An Industry Classic, Revised for the Modern Age

This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today’s online and print media.

Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:

  • How to think about “editing” and “design” as a word person and a design person
  • Teamwork and collaboration for story clarity
  • Originality and inducement for the reader
  • Columns and grids for organization and consistency
  • Covers and content listings as tools for deeper reader involvement
  • How to use type hierarchy to catch and lure readers
  • Representational and non-representational imagery
  • Using color as a branding device
Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.

“In the esoteric world of publication design, Jan V. White must rank as one of the first citizens, as well as resident theoretician.” Communication Arts magazine
 
“Jan White’s are the very best working how-to and why-to volumes available on the use of graphics in books and publications.” Publisher’s Weekly
 
Editing by Design should be required reading for anyone working in magazines today, especially editors!” —Walter Bernard, partner, Walter Bernard and Milton Glaser Design
 
“This book is packed with useful ideas and distinctive ways to implement them. What White preaches and teaches leads to a publication of impact, refinement, and ease of usage.” —Peter P. Jacobi, Professor Emeritus of Journalism, Indiana University