A digital revolution is underway. A global network of creative, interior design bloggers has emerged, publishing fresh and inspiring content online every day.
With diverse backgrounds and lifestyles, these individual bloggers combine to create a thriving online community of trendsetters and style gurus. The digital world brings with it design democracy; with the freedom to publish whatever they want, whenever they want and unhampered by the restrictions of larger corporate websites, these design bloggers offer a beguiling alternative to traditional media and have become an important source of inspiration and information for the homes enthusiast. In her first book, leading interiors journalist and stylist Ellie Tennant meets the characters and creative forces behind leading design blogs, exploring their online realms, their beautiful homes and their clever styling ideas. Thirteen in-depth case studies cover a panorama of cutting edge bloggers’ spaces—from a pared-back monochrome cabin in Scandinavia to a maximalist, color-filled apartment in California—while the final chapter offers advice on setting up your own design blog. The result is a coffee table tome to treasure—a visual feast of inspiring yet achievable interiors—with plenty of ideas to steal for your own home.
Ellie Tennant is a leading interiors journalist and stylist. An influential industry personality who specializes in interviews, columns, trends and all aspects of design and home shopping, she started her career working for magazine publishers including Hearst and IPC Media, where she wrote for ‘Ideal Home’ magazine and penned the celebrated HomeShoppingSpy blog. Since going freelance in 2011 her work is regularly published in top interiors magazines such as ‘Homes & Antiques’, ‘Grand Designs’, ‘LivingEtc’ and ‘Country Homes and Interiors’. She blogs at ellietennant.com and contributes to top websites such as Apartment Therapy, successfully bridging the gap between the print and digital worlds. Ellie's first book, ‘Design Bloggers at Home’ (978-1-84975-507-8), has been a great critical and commercial success (also published by Ryland Peters & Small).