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Table of Contents
About The Book
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Product Details
- Publisher: Simon & Schuster (May 14, 2013)
- Length: 512 pages
- ISBN13: 9781476737478
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Raves and Reviews
Jonathan Yardley The Washington Post Book World A case study of the price that human vanity exacts....The authors have told the story of Detroit's fall and rise comprehensively and lucidly, and have connected it to the larger story of an emerging global economy in which American industry "no longer could...be led solely by people whose world view was limited to the American midwest."
Business Week Comeback...wraps a dozen years of turmoil into a compelling saga....Ingrassia and White...spin a yarn that will entertain readers beyond the industry.
Alexander Wright Library Journal The definiteve recent history of the American automobile industry...at once engrossing and packed with valuable information...flawlessly researched...highly recommended.
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- Book Cover Image (jpg): Comeback eBook 9781476737478
- Author Photo (jpg): Paul Ingrassia Photograph by Louis Venne(0.1 MB)
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