The founder and CEO of Slim Girl Shapewear shares her inspirational story of building a million-dollar global e-commerce business.
Juliana Richards arrived in the United States from Nigeria with little more than a $100 in her pocket. Ten years later she was the founder and CEO of Slim Girl Shapewear, a fast-growing global brand and multimillion-dollar company. Her body shaping and contouring clothing line has opened up a whole new category of clothing for women around the world and become go-to wardrobe necessities for high profile celebrities such as Khloe Kardashian, Nicole “Snooki” Polizzi, Carmen Electra, and others.
In Building a Million Dollar Side Hustle, Richards shares her compelling and inspiring journey of immigrating to the United States and starting a company using her college loans, expanding it into a global brand leader in body shapers, swimwear, and lingerie. In sharing her story to inspire other entrepreneurs, Richards explains her three-word philosophy: poise, obsession and persistence.
The story of Slim Girl Shapewear—Juliana’s story—is her testament and her gift to anyone who wants to achieve success. This is a book for anyone who believes in the American Dream, and for anyone who wants to be deeply moved by a story filled with wisdom, inspiration, hope, and humor.