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Beautiful Economics

A Guide to Gentle World Domination

A handbook for rebooting the world with a new economic narrative that combines ecological, philosophical and entrepreneurial wisdom. 

What if we could all become rich in Life Dollars , a currency that gives value to all the things that make life rich, sustainable and worth living. What if our economy measured success in terms of Gentle World Domination (GWD) instead of Gross Domestic Product (GDP), where clear blue skies, social harmony and spiritual and mental well-being were the measures of a nation’s true wealth. 

In Beautiful Economics: A guide to Gentle World Domination , author Howard Collinge challenges conventional economic theory while championing a new kind of cross-disciplinary economics that brings together anthropology, spirituality, science, philosophy, letter-writing, creativity and most importantly, the art of storytelling. 

A hybrid between a manifesto for a global economic reset and the most unusual Economics 101 book you'll ever read, Beautiful Economics: A guide to Gentle World Domination is a must-have for entrepreneurs, Corporate CEOs and the millions of Everyday Economists who want to shape a better world with a better economic story.

Born in Hong Kong to a Chinese mother and British father, Howard Collinge grew up in the world’s most remote city of Perth, Australia. After a brief stint as a professional athlete, he embarked on a career in advertising that would take him across four continents. 

Howard has won numerous awards for his creativity and has developed a reputation as a diverse thinker and storyteller who brings lightness, clarity and vision to complex subject matters. His work has created hit viral videos, sparked national debates and has helped launch music careers at The Grammy’s.

He has taught Strategic Design Management at The New School, NYC and studied Sustainable Business Strategy at Harvard Business School.

In 2021, Howard launched The Bank of Life Dollars, a long-vision investment company for the development of sustainable ideas and living. He is the author of Beautiful Economics: A Guide to Gentle World Domination and lives with his wife and six-month old daughter in New York.