About Design

Insights and Provocations for Graphic Design Enthusiasts

Afterword by Katherine McCoy / Foreword by Michael Bierut
LIST PRICE $19.99
Price may vary by retailer
BUY FROM:
BUY FROM SIMON & SCHUSTER:
In Stock: Usually ships within 1 business day
About The Book

A Treatise on the Development and Practice of the Graphic Design Discipline

About Design offers an enlightening and opinionated, albeit concise, excursion concerning many facets of the field of design. It emphasizes the discipline of graphic design, while incorporating a taste of the author’s makeup. It is a definitive, expansive observational, and knowledge-infused treatise that is expected to be particularly engaging for students and educators as well as for design practitioners. However, much of the content could tempt any readers who may be marginally inquisitive concerning visual art, design, and the web of “creativity.”

This informative, and sometimes scrappy, expedition is founded on the author’s fifty-five years’ entrenchment in design practice and higher education. Consequently, there are many pointed and sometimes novel perspectives, but it is essentially grounded on the commonly acknowledged doctrines that exist within the field. Some of the particular chapter topics deal with:

  • Defining the elements of visual form
  • An analysis of the concepts of aesthetics and creativity
  • Establishing some usable guidelines for effective designing
  • Outlining many factors that are involved with design education, including a sketch of its history
  • Miscellaneous related subjects, such as considerations of what makes something exceptional
The aforementioned themes, along with others, are interspersed with interludes that challenge certain long-held assumptions, provide contextual references, offer insights and suggest some fresh ways to analyze how we see, choose, inspire, and do.

Product Details
  • Publisher: Allworth (October 2018)
  • Length: 208 pages
  • ISBN13: 9781621536543
  • Ages: 18 - 100

Browse Related Books

Raves and Reviews

“The topics in About Design are the reason I’m a designer—without question. I came to the University of Cincinnati knowing nothing, and I left with an informed point of view about visual communication. In an age of Pinterest and Instagram, this book is critical to the next generation of young designers.” —Jesse Reed, co-founder of Standards Manual and partner at Order

“Gordon Salchow celebrates a half century of teaching and design experience. Part biography, part history, and part tutorial, About Design is an engaging philosophical dissertation on design education.” —James Craig, graphic designer, author, and educator

“What Salchow has distilled from his distinguished career is not your standard design ‘how-to,’ but something more like a memoir or even a philosophy of visual form—clear, quirky, personal, and humane—filled with inspiring insights for teachers and for their students.” —Chris Pullman, AIGA medalist and senior critic, Yale MFA Design Program

“Impassioned and vivid, Gordon Salchow’s About Design condenses decades of insight into an eloquent analysis of graphic design—balancing purpose with artistry, intellect with spirit—and allowing for creative magic along the way. Its invaluable perspective is truly a gift from this master educator to all of us who strive to articulate and inspire.” —Nancy Skolos, author and professor, Rhode Island School of Design

“The topics in About Design are the reason I’m a designer—without question. I came to the University of Cincinnati knowing nothing, and I left with an informed point of view about visual communication. In an age of Pinterest and Instagram, this book is critical to the next generation of young designers.” —Jesse Reed, co-founder of Standards Manual and partner at Order
“Gordon Salchow celebrates a half century of teaching and design experience. Part biography, part history, and part tutorial, About Design is an engaging philosophical dissertation on design education.” —James Craig, graphic designer, author, and educator
“What Salchow has distilled from his distinguished career is not your standard design ‘how-to,’ but something more like a memoir or even a philosophy of visual form—clear, quirky, personal, and humane—filled with inspiring insights for teachers and for their students.” —Chris Pullman, AIGA medalist and senior critic, Yale MFA Design Program
“Impassioned and vivid, Gordon Salchow’s About Design condenses decades of insight into an eloquent analysis of graphic design—balancing purpose with artistry, intellect with spirit—and allowing for creative magic along the way. Its invaluable perspective is truly a gift from this master educator to all of us who strive to articulate and inspire.” —Nancy Skolos, author and professor, Rhode Island School of Design

Resources and Downloads

High Resolution Images