George "Rack-Lo" Billips

Growing up in Brooklyn’s Brownsville and Crown Heights neighborhoods, Rack-Lo viewed the world at large through the lens of street life. It was on these streets where he built a legendary status that would go on to have a global impact. Credited as the “catalyst” of the Lo Life movement, he was responsible for introducing the Polo Ralph Lauren brand to Hip Hop culture.

He established a fashion institution that resonates with folks of all ethnicities and racial backgrounds, and has penned five books based around his life and Hip Hop culture as it relates to style, fashion, community, and his role as a pioneer in leading a diversified fashion conglomerate. He is also the founder of the brand RL Jewelry specializing in quality accessories. Once a founding member of one of Brooklyn’s most infamous teenage gangs, Rack-Lo is now a prolific writer, published author, curator, film director, model, event coordinator, stylist, creative director, editor, podcaster, webmaster, husband, father, and grandfather.