Reading Group Guide
- It is said that for large corporations to effectively compete in the future, they must find a way to establish an entrepreneurial environment in their company. In Chapter 1 (pg. 11) a set of 10 attributes and 4 skills are set forth as characteristics of successful entrepreneurs. Do you agree with these? Can you think of others? Are these attributes and skills innate, or can they be acquired?
- Can you think of concrete action-oriented ideas for a person to employ to build trust? Do you agree with the 35 that are put forth on pages 23 and 24 and can you add to this list?
- How important do you think creativity is to your company's future? What can you do and avoid doing to maximize creativity in your company, division, and department? (pages 25-33)
- Should you be taking more risks? How can you minimize, reduce, share, stage, or avoid risks while still moving forward? (Chapter 3)
- What criteria do you employ in pricing your products or services? What are the critical points on the pricing check list (pages 159-161) and what new ones can you add? What people are involved in pricing?
- Do your company and employees support the sales function adequately? Are the sales people fully understood, trained, rewarded, and appreciated? Do you understand why your customers buy? (Chapter 8)
- What is your personal definition of success? Is personal and business success separate? Should they be? (Chapter 10)
- What is the definition of entrepreneurship? How does it differ from other people in your group? How does it align with the definition put forth on page 6?