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1.
Untitled
By: Paco Underhill
This edition: Hardcover, 256 pages
Publication date: July 6, 2010
Other Formats: eBook
2.
Delivering Quality Service
By: Valarie A. Zeithaml
This edition: Trade Paperback, 240 pages
Publication date: March 25, 2009
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you...
3.
Word of Mouth Marketing, Revised Edition
How Smart Companies Get People Talking
By: Andy Sernovitz
Afterword by: Guy Kawasaki / Foreword a: Seth Godin
This edition: Hardcover, 232 pages
Publication date: February 3, 2009
Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected...
4.
Why We Buy
The Science Of Shopping
By: Paco Underhill
This edition: Trade Paperback, 320 pages
Publication date: December 30, 2008
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the...
Other Formats: eBook
5.
Cycles
How We Will Live, Work, and Buy
By: Maddy Dychtwald
This edition: Trade Paperback
Publication date: August 5, 2008
We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to...
6.
Yes!
50 Scientifically Proven Ways to Be Persuasive
By: Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
This edition: Hardcover, 272 pages
Publication date: June 10, 2008
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series...
7.
The New Culture of Desire
5 Radical New Strategies That Will Change Your Business and Your Life
By: Melinda Davis
This edition: Trade Paperback, 272 pages
Publication date: February 6, 2008
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly...
Other Formats: eBook
8.
The Real Pepsi Challenge
The Inspirational Story of Breaking the Color Barrier in American Business
By: Stephanie Capparell
This edition: Trade Paperback, 384 pages
Publication date: February 5, 2008
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the...
Other Formats: eBook
9.
The Pirate's Dilemma
How Youth Culture Is Reinventing Capitalism
By: Matt Mason
This edition: Hardcover, 288 pages
Publication date: January 8, 2008
It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same...
10.
Intro to Marketing Experimentation
By: Venkatesa
This edition: Trade Paperback, 160 pages
Publication date: September 26, 2007
