Primary Greatness

The 12 Levers of Success

Primary Greatness

From Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—a set of principles for achieving a happy and fulfilling life of primary greatness.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to “lift the load of life” each day and sometimes it’s just too much. The idea of living a “great life” seems a distant dream.

Stephen R. Covey believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness—money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged and enacted in your daily life to lead you to success and happiness. Featuring his trademarked wisdom that is beloved and has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.
  • Simon & Schuster | 
  • 224 pages | 
  • ISBN 9781501106583 | 
  • November 2016
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More Books from this Author

The Leader in Me
The 7 Habits of Highly Effective People
The Wisdom and Teachings of Stephen R. Covey
The 3rd Alternative

About the Author

Stephen R. Covey
Glen Ricks

Stephen R. Covey

Recognized as one of Time magazine’s twenty-five most influential Americans, Stephen R. Covey (1932–2012) was an internationally respected leadership authority, family expert, teacher, organizational consultant, and author. His books have sold more than twenty-five million copies in thirty-eight languages, and The 7 Habits of Highly Effective People was named the #1 Most Influential Business Book of the Twentieth Century. After receiving an MBA from Harvard and a doctorate degree from Brigham Young University, he became the cofounder and vice chairman of FranklinCovey, a leading global training firm.

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