Margaret Heffernan

Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Beyond Measure, Willful Blindness, and A Bigger Prize, among others, she blogs for the Huffington Post, CBS Moneywatch, and Inc.com.

Books by this Author

TED Books Box Set: The Business Mind
TED Books Box Set: The Completist
Beyond Measure

Video

Margaret Heffernan Podcast: Wilful Blindness

An engaging and anecdotal examination of how and why as individuals and as a society we choose to turn a blind eye to the uncomfortable truth

My Life in 8 Words

Author Revealed

Q. What is your motto or maxim?

A. You can't just consume; you have to contribute

Q. If you could be any person or thing, who or what would it be?

A. a cat

Q. Who is your favorite fictional hero?

A. Pierre Bezukhov in War and Peace

Q. What’s your greatest fear?

A. Becoming ill or a member of my immediate family dying

Q. What do you regret most?

A. Not being able to live til I'm 250 years old

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