Lior Arussy

Lior Arussy is the founder of Strativity Group and one of the world’s leading authorities on customer experience and customer-centric transformation. Many of the world’s top brands work with him to drive successful change efforts: Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC, E.ON, FedEx, SAP, University of Pennsylvania, and Johnson & Johnson, among many others. In addition to his work with Strativity, Lior is the author of Exceptionalize It! He’s written over 250 articles for publications around the world, including the Harvard Business Review and has been featured in a multitude of magazines and media outlets including MSNBC, CNBC, Bloomberg TV, The Wall Street Journal, and Fast Company.

Books by this Author

One of the world’s leading authorities on customer-centric business transformation, Lior Arrusy delivers results—so when Fortune 500 companies see potentially disruptive change on their horizon, Arussy is the person they call. Founder and CEO of the global consulting firm, Strativity Group, he’s led more than 700,000 employees to embrace the drastic and continual change that is now their everyday reality—and thrive through it all.

The old business model of adapting to change for...

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